Seven Reasons Why Advertising Fails

Why does advertising sometimes fail? The reasons can be many. Here are a few:

  1. poor prospect list
  2. lack of persistency
  3. copy doesn't stress benefits
  4. failure to track results
  5. wrong medium
  6. a poor or no call to action
  7. writer didn't answer "what's in it for me" for the prospect

Knowing your customer and why your customer buys is imperative. It allows you to target the market effectively. Tracking results allows you to know which advertising message or medium works. Copy that fails to craft a strong close for action fails to bring in the sales. Copy that stresses features rather than benefits is a waist of money. If the copywriter fails to answer the "what's in it for me" for the prospect, he or she will have no reason to buy.

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